Fathy-35835

Summary/Objective

Fathy Abdelaziz Senada is a seasoned strategic marketer with a proven track record in developing data-driven marketing strategies and leading innovative marketing teams. His expertise spans digital marketing, market research, graphic design, marketing analysis, and printing. He excels in building brand growth and surpassing business goals through comprehensive marketing campaigns and plans.

Work Experience

Head of Marketing Communications, Lecico Egypt

• 2024 - Present
  • Developed and managed corporate communications strategy.
  • Led marketing and events team, ensuring quality and timely output.
  • Utilized various marketing channels, including direct and digital marketing.
  • Monitored and measured marketing communications effectiveness.
  • Managed annual brand budget in the Egyptian market.

Marketing Team Leader, Lecico Egypt

• 2018 - 2024
  • Collaborated with departments to ensure consistent messaging.
  • Developed marketing materials for print and digital advertising.
  • Managed project deadlines and departmental resources.

Social Media Specialist, Lecico Egypt

• 2016 - 2018
  • Aligned company objectives with social media strategies.
  • Generated monthly social media plans, designs, and content.
  • Monitored social media activity and tracked performance metrics.
  • Engaged with followers and customers.

Head of Marketing (Freelance), Mokambo Patisserie

• 2022 - Present
  • Focused on growing audiences and product uptake.
  • Reviewed and reported on marketing strategies.
  • Managed creative agencies and identified growth opportunities.

Graphic Designer (Freelance), AI-Abd EI-Latif AI-Tarshouby Pharmacy

• 2019 - Present
  • Created images and layouts using design software.
  • Developed creative concepts aligned with brand standards.

Creative Team Leader, Carbon Notebook

• 2019 - 2022
  • Implemented strategies for team goal achievement.
  • Led and motivated the team, providing a creative environment.

Social Media Moderator, Premedian Spa & Prevention

• 2019
  • Responded to customer inquiries on social media.
  • Created and scheduled engaging content.

Social Media Specialist, Zoom Store

• 2018 - 2019
  • Managed social media accounts across various platforms.
  • Created engaging content and tracked performance metrics.

Educational Background

Bachelor of Painting, Faculty of Fine Arts, Alexandria University

• 2014

Certificate in Professional Digital Marketing, The Chartered Institute of Marketing, United Kingdom

• 2022

Courses

• Digital Marketing Techniques, The Chartered Institute of Marketing, 2022
• Planning Campaigns, The Chartered Institute of Marketing, 2022
• Applied Marketing, The Chartered Institute of Marketing, 2021
• Digital Marketing Management, New Horizons, 2017
• English Course, British Council, 2018
• English Course, New Horizons, 2017
• Motion Graphic Basics, Motion Camp, 2018

Skills

• Planning Campaigns
• Digital Marketing
• Team Management
• Content Management Systems
• Brand Management
• Marketing Communications
• Analysis and Insights
• Graphic Design
• Leadership
• Offline Marketing
• Budget Allocation
• Event Management
• Content Creation
• E-commerce
• Project Management
• Photoshop
• After Effects
• Media Encoder
• Illustrator
• Microsoft Office

Languages

• Arabic: Fluent
• English: Excellent

Achievements/Awards

• Consistent success in developing and executing data-driven marketing strategies.
• Proven track record in leading innovative marketing teams.
• Achieved significant brand growth and surpassed business goals.

Publications/Presentations

No specific publications or presentations mentioned.

Professional Memberships/Affiliations

No specific memberships or affiliations mentioned.

Career Progression

Fathy’s career progression demonstrates a consistent rise in responsibility and expertise, from social media specialist to head of marketing communications. His roles have expanded to include strategic planning, team leadership, and comprehensive management of marketing activities across multiple channels.

Consistency and Accuracy

The CV is consistent and well-organized, with clear descriptions of roles and responsibilities. It provides a comprehensive view of Fathy’s skills and achievements, although it could benefit from more specific metrics and outcomes to highlight the impact of his work.

Strengths

• Extensive experience in digital marketing and communications.
• Strong leadership and team management skills.
• Proficient in developing and executing comprehensive marketing strategies.
• Skilled in graphic design and content creation.

Areas for Improvement

• Include specific metrics and outcomes to quantify achievements.
• Mention any professional memberships or affiliations.
• Provide details on notable projects or case studies to demonstrate practical impact.

Soft Skills

• Communication
• Team Collaboration
• Problem-Solving
• Strategic Thinking
• Leadership
• Creativity
• Organizational Skills
• Analytical Thinking

Professional Summary

Fathy Abdelaziz Senada is a seasoned Head of Marketing Communications with extensive experience in digital marketing, market research, graphic design, and marketing analysis. With a strong penchant for building and leading innovative marketing teams, he has consistently developed data-driven strategies that foster brand growth and surpass business goals. His expertise spans across diverse areas, including planning campaigns, content creation, e-commerce, and budget management. Fluent in both Arabic and English, Fathy is a strategic thinker and a creative leader committed to driving successful marketing initiatives and achieving sustainable business growth.