85729-Salma

Summary/Objective:
Salma Mostafa is a dedicated Digital Performance Specialist and Media Buyer/Planner with over 4 years of experience. She holds certifications in media buying, marketing, brand management, strategy, and consumer behaviors.

Work Experience:

Digital Performance Specialist at Aman Financial Services (12/2020 - Current):

Developed and executed customer acquisition and retention campaigns.
Optimized marketing activities for better ROI and managed key KPIs.
Led the digital media strategy and campaign plans in collaboration with the media agency.
Managed CRM program efficacy and campaign performance tracking.
Senior Media Buyer at Future Translation Services Agency (01/2022 - 02/2023):

Enhanced market reach through tactical social media advertising.
Coordinated TV and radio campaigns, advised clients on product mixes, and forecasted market trends.
Digital Account Manager at Trendlix Marketing Agency (01/2020 - 01/2021):

Collaborated with clients and internal teams, analyzed consumer behavior, and developed engaging content.
Executed social media campaigns, set marketing strategies, and wrote copy for various media.
Account Executive - Digital Solutions at Trendlix Marketing Agency (03/2019 - 01/2020):

Designed and implemented marketing strategies, partnered with cross-functional teams, and prepared product demonstrations.
Social Media Marketing Specialist at Variiance Education Services (01/2018 - 06/2019):

Improved digital assets, used market research for SEO, managed online marketing strategies and social media campaigns.
Marketing Intern at Variiance (10/2017 - 03/2018):

Contributed to marketing ideas, prepared presentations, updated CRM, and measured customer satisfaction.
Educational Background:

Bachelor of Alsun Languages - English Literature, Ain Shams University, Cairo (2020):
Studied literary analysis, linguistics, speaking, and English literature.
Skills:

Marketing/Advertising
Media Buying
Market Research/Analysis
Content Creation
Strategy Planning
CRM Management
Communication
Problem Resolution
Brand Representation
Customer Service
Achievements/Awards:

Certifications in media buying, marketing, brand management, strategy, and consumer behaviors.
Publications/Presentations:

Not specified.
Professional Memberships/Affiliations:

Not mentioned. Joining relevant professional organizations could be beneficial.
Career Progression:

Shows a progressive career in digital marketing, media buying, and strategy planning roles.
Consistency and Accuracy:

The CV is detailed and provides specific examples of achievements and responsibilities in each role.
Strengths:

Strong background in digital marketing, media buying, and advertising.
Quick learner, well-organized, and skilled in problem resolution and customer service.
Experienced in team collaboration, content creation, and market research/analysis.
Areas for Improvement:

Adding publications/presentations or professional memberships could further enhance her profile.
Providing quantifiable achievements and outcomes for projects and campaigns can add more impact.
Soft Skills:

Team collaboration, communication, problem resolution, and customer engagement skills are prominent but could be highlighted more explicitly.
Professional Summary in Detail:
Salma Mostafa is an accomplished Digital Performance Specialist and Media Buyer/Planner with a proven track record of driving successful marketing campaigns, optimizing ROI, and enhancing brand visibility. Her certifications and hands-on experience in digital marketing, media buying, content creation, and strategy planning make her a valuable asset in dynamic marketing environments. With strong analytical skills, communication abilities, and a passion for achieving results, Salma is poised to excel in challenging roles within the digital marketing landscape, leveraging her expertise to drive business growth and customer engagement.